A Complete Introduction to SEO


Do you know that 93% of online experiences start with a search engine? We are having search engines all around us. Search engine optimization is very essential for the success of any online business or website. Every Webmaster should know and understand what actually is SEO, how it would work, and the traffic potential it can generate for a website.

The 3 Keys to Winning Online: 

Why is SEO so important?

Well, SEO is the process of optimizing any given search word or term for a search engine on your site. In other words, it’s your 24hrs salesman for your work. So no matter what time of the day or what county people are in searching for, you can be found and you would be getting that traffic and some of it would be converting to your sales. 


  • Increases traffic
  • ROI (Return on investment)
  • Brand Awareness
  • Build trust
  • The competition is doing it

Choosing Your Battleground

As it is said by Jimmy Wales the founder of Wikipedia, “If it isn’t on Google it doesn’t exist.” so your new friend is Google. They dominate search on all LANs. If you look at the desktop performance there are estimated to be 4.5 billion active users. Google’s search engine share for desktop search is 87%. Whereas Google’s search engine shares 95.67% of mobile searches as so many people are using Android phones. So if you are not on Google you’re not going to do anything well. 

Just being on Google is not enough your position in a search engine is everything. Over 31.7% of the clicks go to position 1 so if you not in the top 10 positions then you’re not going to be seen and get ranked. Being in the top 10 positions is literally everything. 

Unlock The SEO Factors To Win Online

Check your site audit for your website as it let you know what factor you are lacking in your website. It lets you know the healthy, having issues, redirects, recommendations, and warnings for your website. So no need to go through all of them and get them fixed one by one in order to get your website to rank better on Google. As Google ranks, those websites, which are fully, optimized not just half of your pages or two of your pages are optimized. 

The other thing that they do is that they have a Twitter account named Google SearchLiaison and they twitter about updates & what’s happening so one can follow it to get the latest updates about Google. You can also look at Think with Google as it gives you the information and a lot of data points. 

Things you have to check on your website to rank fast are: 

1. Page Speed

2. Mobile User Experience 

3. Topical content 

  • Find and fix thin content.
  • Explore fewer topics in greater detail on each page.
  • Improve your topical authority in your niche.
  • Keywords need to combine with topical intent.
  • E-commerce category pages are dominating the search.

4. URL Length

5. Content-Length

6. Backlinks

7. The Power of Brand and User Signals

8. Encryption- HTTPS

  • Google has openly confirmed it helps rankings.
  • Word of caution as it can be a difficult migration process.

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