The State of Video Marketing in 2018 – [An Infographic]


As the Internet turns into unending visual place, video marketing grows in importance. Video marketing is almost a requirement in this digital age.Video content is more popular than plain text with the average internet browser, online shopper, email subscriber, and everyone in between. Video Marketing is going through a dramatic change. Instead of being a cool add-on video is quickly becoming a mainstream marketing event.

Quality video content rule over social media right now, and it’s essential to meet the needs of consumers in a video-first world. It is assessed that by 2020, videos will account for nearly 80% of consumer online traffic.

A whopping 74% of internet traffic is video, and that percentage is expected to jump to 80 by 2019. In addition to that staggering statistic, wrap your head around this number: 500 million people watch videos every day.

Check out the Infographic by wyzowl that collates the state of video marketing in 2018.

There couldn’t be a better time to look ahead at what the next 12 months might hold for video video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019.

The year 2018 was an exciting year for businesses from all over the world. The rapid increase in the public’s demand for video content is one of the most significant causes of growth in the video marketing industry. We did extensive research on video marketing in general, as well as various platforms including Facebook, Instagram, YouTube, Twitter and LinkedIn to help you devise a better video marketing in 2019.

2018 looks set to be a breakout year for LinkedIn video. The number of marketers sharing video content on LinkedIn is around 38% right now – this is set to rise to 55%.

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