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Basics Of Inbound Marketing – [An Infographics]

Inbound marketing has been the best marketing technique for the last 10 years. The four phases of the inbound methodology are Attract, Convert, Close, Delight. Each phase has necessary components, and they should occur simultaneously with each next phase.

Inbound marketing is centered on attracting visitors through relevant and helpful content and adding value at every phase in your customer’s purchasing venture. With inbound marketing, potential customers discover you through various channels like search engines, and social media.

This infographic by “Thewholebraingroup” gives a nice overview of the inbound marketing basics: MUST SEE!

Inbound marketing requires some investment, and like most other things, won’t happen overnight. However, if done correctly, you can create a long-term influence on a more qualified audience that excels the results what can be expert by means of most traditional marketing channels.

How does inbound marketing work?

Inbound marketing refers to promoting activities that convey visitors to you, such as blogs, webinars, online videos, eBooks, and so on. It makes your organization easy to find and attracts customers toward your site by offering interesting, relevant content.

The main objective of inbound marketing is to have prospects discover you while searching for relevant data or a solution, and then to giving them content that starts a relationship and convert them into the sales. So it’s all about getting found first and then converting that attention into sales.

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