SEO stands for Search engine optimization is the technique by which volume and quality of traffic to a site can be moved forward. The higher positioned a webpage is higher on the search engine results pages (SERP), the more visitors come toward your site naturally. The rising importance of search engines like Google, SEO is a much looked for after internet marketing strategy. A definitive goal of SEO is to gain higher volume and quality traffic to your site.
The difference between white hat and black hat SEO identifies with the particular strategies used to enhance your site’s search engine ranking.
White hat SEO refers to search engine optimization technique that accept by search engine principles and hope to increase the value of the web by contributing helpful content and the best visitors experience.
Black hat SEO, on the other hand, refers to using certain practices to boost a site’s or web pages rank in search results through means that breaks the search engine’s terms of service.
If you are new to SEO, you would have likely heard the terms “white hat” and “black hat” being tossed around. If you are yet uncertain what they extremely mean you have gone to the perfect place!
Check out this wonderful Infographic by “cognitiveseo” which briefly elucidates the difference between White hat and Black hat SEO techniques: