Website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website – in other words, single-page visitors.
When you begin to see a high bounce rate on your landing pages, it’s a signal that your site and content marketing strategy needs a serious redesign.
What Makes It Important To Reduce Bounce Rate?
A lower bounce rate is one of the SEO success factors which cannot be ignored. The higher your bounce rate, the lower your percentage of engaged users. Your bounce rate can be affected by your page, but also by the quality of the traffic coming to your site. Reducing your bounce rate helps to boost your conversion rate.
So the question is how to reduce your bounce rate? This infographic by Hubspot explains what can be done to achieve a lower bounce rate for your website.