81% of shoppers conduct online research before they make a purchase. 60% begin by using a search engine to find the products they want, and 61% will read product reviews before making any purchase. On an average, a consumer will visit three stores before making their purchase.
And this fact alone is enough to show how important it is to have a strong web presence. This is where Digital Marketing comes into the picture. About 126% of businesses that employ digital marketing enjoy a greater lead growth than others.
Here’s How Consumers Search Brands Online To Find Information:
The above infographic by 4ContentMedia helps is have a better insight on influencing followers – whether that means clicking through company’s main website or achieving conversation through transactions.
So before you sit down to design your strategy for digital marketing in 2017, you need to have a thorough idea about the digital marketing statistics to understand how consumers search for brands online.