Google has always been tight-lipped about the changes they make to their algorithm, however, the change in March was large enough to shake the state of digital marketing in 2017. For many website owners and digital marketing firms noticed substantial changes in traffic and rankings. According to reports, affected sites saw up to a 90 percent drop in traffic.
What is Google’s Fred Algorithm Update?
This new algorithm update, simply known as “Fred”, is believed to primarily target websites with low-quality content and backlinks. So the question is how should marketers affected by Fred respond? The short answer: Create great content that’s aligned with search intent.
Curious to know what changes you need to know about? Go through the infographic compiled by 180Fusion.