If you are limited to merely improving ranking and increasing traffic to your site, you are being really bad to an amazing benefactor like SEO. Note it down; you’ve barely begun to understand what miracles search engine optimization can work for you. Think, what you are doing SEO for? To become successful search marketers by generating leads by means of conversion, of course. Or else, what use are the visitors coming onto your website through traffic!
It means your purpose of search engine optimization doesn’t get served unless traffic-lead people that land on your site don’t increase conversion rate to boost up sales. There are ways to transform commonplace visitors into bouncy catalysts which perk up conversions:
Double the returning results
Though contradictory it may seem, yet you have to consider doubling the results per page. Yes, increase the number of the results you return every time a user searches or clicks on a category page. For instance, if you are returning 10 results per search, make it 20. Exactly this, for increased results will result in a noteworthy climb in conversion. You can increase it to endless scrolling also, but impatient customers could exit on not finding instant results.
Clearly exhibit the price
Since you need to persuade customers to make a mind to buy your product or service, follow this simple strategy. This gives them a nippy idea of how much they have to spend and may easily convert. That is why it is essential to clearly show the price on product pages and search results as well. If there is some discount available, display the reduced price with an attractive color.
Work on content pages
Give customers fully informative content in one place only. Consider creating single-page product pages with all the necessary details they want. This simplifies your visitors’ search and they don’t have to uselessly drift from one page to the other. It is always wise to place user reviews in the content to make them fell like buying a quality product.